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Wednesday, July 24, 2013

 

Red Hot Internet Publicity 2013 by Penny C. Sansevieri - Book review





Red Hot Internet Publicity 2013

An Insider's Guide to Marketing Online


By: Penny C. Sansevieri

Published: February 23, 2013
Format: Paperback, 280 pages
ISBN-10: 1480224952
ISBN-13: 978-1480224957
Publisher: CreateSpace Independent Publishing Platform










"That's what Internet publicity is all about: using the available tools and techniques for promoting anything", writes book marketing and media relations specialist and founder of Author Marketing Experts, Inc., Penny C. Sansevieri, in the completely updated and revised edition of her very hands on and action oriented book Red Hot Internet Publicity 2013: An Insider's Guide to Marketing Online. The author describes the importance and benefits of obtaining publicity through a step by step guide to utilizing the various internet based tools, techniques, and social media platforms.

Penny Sansevieri understands that having a highly visible and very active internet website offers the most cost effective and wide reaching publicity available today. While the author also places value on publicity gained through traditional media, she offers evidence that an online presence enhances opportunities for offline promotion as well. Penny Sansevieri shares her proven strategies for building your online relationships with others, through your blog, the various social media sites, and your own website. The author presents the skills, the strategies, and the insider information that will make your online publicity stand out in the cluttered internet landscape.


Penny Sansevieri (photo left) recognizes that simply setting up a website is not sufficient for success, but also points out that the website is a crucial first step. With the site established online, the author demonstrates how to optimize the site to gain visibility on the search engines, create interesting content on the site and the blog to attract inbound links and visitor traffic, and to branch out to the various social media sites to further develop relationships and build more site traffic.

Penny Sansevieri presents a complete overview of online publicity from the very beginning with the initial launching of the website, the writing of the first blog post, and the posting of the first social media content, to the development of the site itself into an important internet content provider. The various topics discussed in the book cover five overall areas:

* Red hot search engine optimization
* Your website
* Red hot social media
* Red hot blogging
* Driving even more traffic

For me, the power of the book is how Penny Sansevieri combines a readily applicable framework for achieving internet publicity success, with the practical and hands on skills necessary to put that framework into practice. The author does a good job of placing the various components of online internet publicity into a holistic format. For internet publicity success, the various pieces of the puzzle fit together seamlessly.Creating a website and a blog, filled with interesting and informative content, lends themselves well to effective search engine optimization. The proper use of the relationship building social media platforms adds more traffic to the blog and website.

The strong content attracts mainstream media and other online attention to further bolster the person's publicity level. As Penny Sansevieri makes clear, anyone seeking an increase in their internet publicity can read this book in any order as the material is all interconnected. In the end, the concepts work together as a whole, and build upon one another. The real key to online publicity success is simply having an internet presence in the first place. For beginners or more experienced internet users, this book offers a tremendous primer containing the most useful information and concepts.

I highly recommend the very practical and online success building book Red Hot Internet Publicity 2013: An Insider's Guide to Marketing Online by Penny C. Sansevieri, to any authors, speakers, professionals, and small business owners seeking a clear and concise guide to achieving internet publicity and visibility the right way. This book is an important fist step, and contains the essential lessons, to create your own red hot website and internet presence.

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